Long time friend to Spence and Lyda, YSG Studios’ work continues to wow with its bold moves, layered design references, materiality and of course, fabulous application of furniture, lighting, soft furnishings and accessories

Our latest soft spot is for ‘Soft Serve’, YSG’s former 19th-century Victorian Georgian corner shop project – reimagined as swoon-worthy, family home for four.

It’s a vision that has taken Yasmine and her team, three years to realise.

Photographed by Prue Ruscoe - Styled by Felicity NG


Missoni Home Cushions: Yzeure 164, Yorkshire 150, Tibet 48. Bomma Hex side table. Ann Demeulemeester Ra Cake Stand

As appreciators of eclectic experiences, rich storytelling through design, and painstakingly meticulous craftsmanship, this project ticks all the boxes for us!

It is perhaps, the design aesthetic that most thrills here. Cleverly fresh, yet steeped in tradition – referencing as it does, Japanese shoji and subtle Charles Rennie Mackintosh inspired furnishings and fixtures - the resulting vernacular feels at once familiar, yet entirely new.

Coupled with a bold opening-up of the footprint, careful preservation of original features, and introduction of contemporary detailing and materiality, exactingly applied; this project manages to surprise and delight at every turn.

Soft Serve is an enduring piece of design, that we’ve no doubt will continue to give over time.


De La Espada Carlo Side Table by Matthew Hilton. 


LHS: Valerie Objects Hanging Lamp N3 - RHS: Bomma Hex side table - Ay Illuminate Doppio Grid Pendant


Ann Demeulemeester Kiki Black & White Table Light. 


LHS: Balloon Vase 01 by Louise Roe - Artwork from a curated selection at Spence & Lyda. RHS: Case Furniture EOS Outdoor Collection by Matthew Hilton - Missoni Home outdoor fabric Windhoek #160. Caroline Blackburne Ceramic